Barry Callebaut, your trusted partner for consumer trends and insights
Barry Callebaut, your trusted partner for consumer trends and insights
Take a look at a few of these fascinating insights:
Ruby Chocolate
The 4th type of chocolate, addressing a consumer need no chocolate did before
An extensive consumer study of need states in several countries revealed the different reasons why consumers eat chocolate. In other words, the different needs they want chocolate to fulfill, such as unwinding, sharing & caring etc. Additionally, we tested a variety of chocolates to see what needs they address. It was discovered that, at that time, none of the chocolates addressed the need for hedonism or “the pursuit of pleasure”. The only exception was Ruby, which had yet to launch. Hedonistic Indulgence refers to consumers seeking intense sensory delight. Ruby perfectly addresses this need.
Consumer Profiles:
How to prepare for the unknown in a changing environment?
Consumers' lives were disrupted by the Covid-19 pandemic. In this changing environment, it was necessary to gain clarity and understand the consumer responses to the crisis, specifically what it meant for the Food and drinks industry.
Using the axis of societal stress and governmental restrictions, we defined three consumer profiles navigating the covid changes: Anxious Bird, Caged Bird, Free Bird. We examined their behavior towards a wide range of topics, including Health & Hygiene, Financial scrutiny, Grocery shopping, Hospitality & Artisans, Digital living, and Travel & Holidays.
We analyzed the insights from trusted sources, during and after the lockdown, to see what effects and implications the crisis had on consumer behaviors. Barry Callebaut and our customers were then better equipped to deal with changing and uncertain times as a result of these consumer profiles.
WholeFruit Chocolate
The first chocolate to meet consumer demand for the triple play
Barry Callebaut identified the consumer’s desire for healthy indulgences through in-depth consumer research. However, we also noticed that consumers' definitions of 'healthy' were changing. Today's consumers approach wellness more holistically. Living a holistic life means eating foods that are tasty, good for me but also good for the planet and others. It is clear that the Covid-19 pandemic only accelerated this need.
WholeFruit Chocolate was developed in response to consumer demand for the 'triple play'. It’s tasty with a fresh and fruity flavor. The sugar content is lower than most chocolates, making it good for me. As well, it's good for the environment since it's made from 100% cacaofruit and uses cacaofruit waste otherwise discarded. WholeFruit Chocolate allows consumers to meet their needs for both personal and environmental health, all while indulging in the treats they love.
