INTRODUCING
OUR NEW
BRAND LOOK

INTRODUCING
OUR NEW
BRAND LOOK

NEW LOOK. SAME RECIPE.
While the recipes within haven’t changed, we approached our new look the same way we make our product—with all the care and commitment your cacao experience deserves. Each range of offerings has its own revitalized identity with thoughtful variations to help customers browse within. But all packaging boldly--and consistently--conveys the unparalleled story of what makes Van Houten so special.While the recipes within haven’t changed, we approached our new look the same way we make our product—with all the care and commitment your cacao experience deserves. Each range of offerings has its own revitalized identity with thoughtful variations to help customers browse within. But all packaging boldly--and consistently--conveys the unparalleled story of what makes Van Houten so special.

ELEMENTS THAT ELEVATE
1 THE VAN HOUTEN LOGOTYPE ON TOP
2 COCOA BEAN CIRCLE, INSPIRED BY AN OLD VH ILLUSTRATION
3 THE DIVINITY WINGS
4 FINEST QUALITY CALLOUT
5 TYPE OF COCOA DRINK & FLAVOUR DESCRIPTION
6 THE VAN HOUTEN SIGNATURE
7 STORYTELLING ABOUT VAN HOUTEN’S HISTORY
8 HIGHLIGHTED TASTE PROFILE

THE MODERN HERITAGE RANGE

THE DIVINE CHOCOLATE INDULGENCE RANGE
Most popular with the vending segment, this range of Van Houten product includes all our cocoa drink powders for a quick cup of flavorful indulgence.


THE ORIGINAL CACAO PIONEER RANGE
Most often seen on shelves in retail stores, the Cacao Pioneer Range offers a pure cocoa experience that harkens all the way back to when Coenraad Van Houten created the dutching process in 1846.
THE PROVENANCE RANGE
All dark chocolate drink powders, this single origin collection spotlights the captivating differences between regional cocoas. Each product is thoughtfully crafted with only two ingredients—sugar and geographically unique cocoa.


VAN HOUTEN + COCOA HORIZONS
All of our cocoa is 100% sustainably sourced, but this year we’re taking our ethical commitment to the next level by partnering with Cocoa Horizons. A non-profit, third-party verified organization, The Cocoa Horizons Foundation is an impact-driven program driving cocoa farmer prosperity by creating self-sustaining communities that protect nature and children.