Discover the
New Van Houten
product codes
Discover the
New Van Houten
product codes
Dear Customer,
Van Houten is very proud to present its new visual identity rolling out this fall. Driven by our passion to
satisfy any thirst for the divine, we’ve revitalized our brand for a new era (while keeping the same great
recipe customers love). By drawing inspiration from our rich history of innovation, our new branding
celebrates the everlasting craft that’s been at the core of our company ever since Casparus Van Houten
invented the hydraulic cocoa press in 1828. Not only does this redesign carry forward our position as
Cacao Pioneers, it also guides us as we continue to positively impact the future of cocoa—including the
future of those who grow it.!
our new packaging
Celebrates Our Rich History
Every package proudly illustrates the two centuries of innovation that’s made Van Houten
the iconic brand it is today.
Announces Our Partnership with Cocoa Horizons
We’ve highlighted our latest commitment to ethical sourcing, which helps to improve the
livelihoods of cocoa farmers and their communities.
Clarifies Our Offerings
Each range of product now has a distinct identity that clearly communicates where it stands
in our assortment of cocoa creations.
All the products you know and love remain exactly the same—same recipe, same great taste. The only
difference is that you’ll need to use new article numbers and new EAN codes when ordering some
products.