Organic from
trend to norm
Organic from
trend to norm
Organic from trend to norm
Organic chocolate has evolved from a trend into a must-have product feature. With consumers’ growing interest in better-for-you products, more and more offerings are popping up on shelves of established brands, boutiques and independent producers. The label is becoming a seller in stores all around the globe.
A tasty shift in awareness
In the last couple of decades, our trusty food pyramid has got a drastic overhaul. Concerns about the potential effects of pesticides, hormones, GMO’s and antibiotics, along with the desire to avoid highly-processed food and artificial ingredients are the main reasons people have adjusted their eating habits and now buy more organic products.
Who’s buying bio?
A double consumer base.
But who is exactly being bio, organic and other labeled alternatives? On one hand, we’ve got high-performing customers leading an active lifestyle. These customers are part of a highly engaged and influential group of foodies leading the healthy trend.
On the other: the young shoppers. Young parents and millennials are much more cautious about what they’re putting in their shopping cart. They’re consciously choosing a cleaner living lifestyle, driven by an enthusiasm to improve their eating habits!
Millennial today. Organic parent tomorrow.
In the next 10 to 15 years, the market for healthy, organic and bio products is expected to boom. This is due to the fact that today, only 25% of millennials are parents, and this number will continue to grow to 80% in the future!
