Chocolate represents a dynamic and innovative segment, with more than 5,000 innovations launched in retail worldwide in 2021 alone. In the Top Chocolate Trends report, with the help of fresh insights, market examples & solutions, we will explore four key trends that will help you innovate in this ever-changing chocolate category.
Read on to discover more Top Chocolate Trends or download the in-depth report for your region.
Top Trends to Watch in Chocolate
Ferrero Rocher tablets in three flavors: Hazelnut Dark, Hazelnut white & Original; Multiple Countries
1. Indulgent Moments
Since COVID-19, comfort food has become more important to consumers. Confectionery can support emotional well-being now, and in the "next normal." Whether consumers are seeking comfort, finding moments to celebrate, or looking for ways to escape the ordinary, chocolate has a role to play in those occasions.
- 55% of Global consumers agree that chocolates with multiple flavours and textures are more premium*
2. Good For Me
We still want our chocolate confections & snacks to be treats, but consumers also want healthier options to bring into their repertoire. An increasing number of consumers are following eating lifestyles that have specialised needs, or seek extra goodness infused in their chocolate. We expect this need for “better-for-me” alternatives to accelerate, as health & wellbeing has become a top priority.
- 83% of Global consumers agree that chocolate needs to be tasty and good for me*
Elsy healthy chocolate balls coated with chocolate that contains less sugar; France
Atelier de Godiva “Whole Fruit Chocolate” chocolates and drinks made with 100% cacoafruit; Japan
3. Chocolates I Trust
Cocoa is in the spotlight around the world from a sustainability perspective. More chocolate lovers want to make sure they can indulge in their favourite treat without harming the planet & its people. They also value provenance and craftsmanship of chocolate, because it communicates quality they can trust.
- 67% of Global consumers want to know more about where their chocolate comes from and what is in it*
4. Taking New Forms
The shift to at home occasions is reshaping and accelerating change in consumer behaviour. Chocolate remains a top flavour in treating, so manufacturers and brands are taking cocoa into new formats and categories to meet this new demand. As a result, chocolate categories continue to mutate and borders blur, while snacking and gifting are going through a little revolution.
- 75% of Global consumers want to try new and exciting chocolate experiences*
Miv Cioccolaterie dark chocolate ‘salami’; Italy
